By Michael Miller
Alpha train your self company Plans in 24 Hours is a step by step advisor for writing a marketing strategy that any entrepreneur gives you to bankers, enterprise capital enterprises, and different power traders. the writer explains what traders search for in a marketing strategy and exhibits easy methods to create a plan that would lead to investment and help.
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Additional resources for Alpha Teach Yourself Business Plans in 24 Hours
Even if your industry doesn’t have an industry trade group or accurately reported trade data, it may still be an industry that is covered by one or more market research firms or analysts or even by an especially diligent and aggressive trade press. Research firms, analysts, and the press typically won’t have access to actual revenue data, but they might undertake their own estimates and analysis. In this type of industry, you’re relying on third-party “guesstimates”—which may be flawed but at least represent an intelligent attempt to provide accurate numbers.
Use this opportunity to develop, fine-tune, or articulate your company’s long-term strategy. • Gather your facts. A business plan has to be built on a bedrock of solid information. Before you write a word of your plan, you need to assemble all manner of market facts and figures—including, when available, information about your competitors. GO TO . See Hour 5, “Analyze Your Strategy,” to learn how to determine your company’s vision, mission, goals, strategies, and tactics. 12 Hour 1 GO TO . • Build your numbers.
A better approach is to obtain several plans from several different businesses in several different industries to get a better feel for different approaches and styles. When you have multiple plans to compare, you’ll quickly learn what works and what doesn’t—and you’ll get a wealth of ideas on how to approach your business plan. Learning by example is a good thing. HOMEWORK In this hour, you learned why and how you should target your business plan to a specific audience. In Hour 3, “Analyze Your Market,” you’ll learn more about how to define your market and how to perform effective market research and analysis.
Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller